The North west region association (SSNV), in collaboration with the Icelandic Innovation Center (NMÍ), hosted an online event on Thursday 2 April. The topic of the mini-conference was how to increase sales through the internet.
The web-conference was a part of the Digi2Market project, which is partly funded by the Northern periphery and arctic programme. The event took place through Zoom and was streamed on SSNV's youtube page.
Over 50 companies registered for the event through the registration form, more than 35 took an interactive part in the zoom and the video has over 130 views on youtube. It can therefore be said that the event was extremely successful and SSNV, in addition to NMÍ, is interested in following up this initiative up with more online events.
Unnur Valborg Hilmarsdóttir, CEO of SSNV, introduced the possibilities of the image processing site canva.com and went over interactive projects that can be used in marketing. Ingi Vífill Guðmundsson, employee of NMÍ, went over the functionality and possibilities of Instagram and Instastory in marketing. Selma Dögg Sigurjónsdóttir, employee of NMÍ, talked about the development of experiences in tourism. Increased emphasis on experience can create opportunities for increasing the value of products. She went over the 12 steps on how to shape and design experiences. Finally, two topics were covered in the form of interviews. The first interview was with Beate Maria Kury, who is in charge of social media for Kidka. Beate talked about Kidka's experience in social media marketing and provided good advice to the participants. The second interview was with Óskar Sigmundsson, owner and managing director of Marós, but he has decades of experience in using story to market fish. Óskar also brought up good pointers to participants that need to be considered in story-related marketing. Participants could then ask questions during the presentations as well as during the interviews.