Digi2market collaborated with Broighter Gold, an awarding winning rapeseed oil, owned by Richard & Leona Kane.
About Broighter Gold
The Kane family has been farming in Myroe, Limavady, Northern Ireland for over 100 years. Richard (a sixth-generation farmer) now works the land at Broglasco Farm, whilst his wife Leona is responsible for the business side of Broighter Gold Rapeseed Oil. Under their joint leadership the business has grown into one of the UK's best known and loved rapeseed oil suppliers.
In the early days of her business, Leona created brand awareness and product differentiation by participating in local and regional Farmers Markets. She has grown her markets through a number of innovations in her marketing chain, including appearing on ITV’s James Martin programme, The Great British Adventure, and collaborations through the region’s food group, Taste Causeway. Broighter Gold today sells through national outlets, from Sainsbury’s to Libertys’ of London.
Using Immersive Technologies
Broighter Gold was open to exploring the opportunities that immersive technologies bring to business. While Leona had not previously experienced immersive technologies as a brand experience by another competitor, she believed that these technologies can create a more positive, memorable and engaged experience for the user and the Broighter Gold brand. In adopting the use of these technologies, Broighter Gold’s priority was to reach new customers. The strategic definition for the collaborative project evolved an immersive storytelling experience that used key brand attributes (including history & heritage; food health; taste; and sustainably manufacturing), to connect the potential buyer to the key Broighter brand values.
Explore Broighter Gold’s immersive experience: