About the Project
Digi2Market is a project that is based on a preparatory project named DigiGreen which was funded by the NPA.
The project addresses three challenges in peripheral regions: isolation of enterprises and small markets, communication difficulties, and lack of economic diversity. Digi2Market is an innovative project that seeks to provide an integrated solution to enable SMEs in the Northern Periphery and Arctic to develop new markets.
How the project works:
The project will increase the capacity of SMEs to market their goods and services (Development of A Marketing ToolKit).
It will create a digital pathway for SMEs to enter new markets via the Digital CIty and the Network of Digital Hubs.
The goal is to help small and medium sized enterprises (SMEs) in rural areas increase their market share.
The project involves around immersive technologies; 360 degree videos, virtual reality and augmented reality and how this technology can be used in digital marketing. Our aim is to increase the knowledge about immersive technology amongst SMEs, develop a marketing toolkit, build a digital city and create a green business framework. Immersive technology is about the brand and the story the companies are trying to communicate to the customers and how that fits with the overall marketing plan. Immersive technology offers customers the chance to try out a product or a service before they buy.
Partners will connect enterprises together, who have related products enables them to tell a story and develop the immersive technology that would not be possible on an individual basis. The network and it's infrastructure will be developed jointly in order for it to work fundamentally. Implementation will be managed by a committee of all partners ensuring common actions to make the network function and regional activities to be coordinated.
The project will establish Digital hubs. These digital hubs will contribute to increased awareness of and capacity to act on opportunities beyond local markets, and as a result overcoming challenges faced by small and medium sized companies (SMEs) in remote and sparsely populated areas. It will change attitude and market behavior among SMEs. The network serves as a mechanism for knowledge transfer, innovation and learning.
The project focuses on developing a marketing story for enterprises to enable them to market and sell outside of their regions. Virtual reality (VR) marketing trends suggest that companies will embrace VR to the fullest in the years ahead. Immersive technology can be used as an approach for SMEs in remote areas to market their projects/products/services through a number of strategies.
Target groups for the project are following:
- local public authority
- regional public authority
- sectoral agency
- Higher education and research
- Business support organisations